In the digital era, financial advertisers face a unique challenge: people rarely make immediate decisions about loans. Whether it is a personal loan, home loan, or business loan, consumers tend to research multiple options before committing. This behavior makes Loan Advertising more complex compared to fast-moving consumer goods. Studies suggest that nearly 80 percent of online visitors leave a loan website without taking any action the first time. This is where retargeting enters the picture, offering advertisers a second chance to reconnect with potential borrowers who have already shown interest.
